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Golden times for jewellery dealers as prices increase

    The benchmark price for gold jewellery will rise from 153 yuan (US$ 18.90) per gram today, the highest in Shanghai in 25 years.

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    The price could rise even further without discouraging buyers from purchasing the yellow metal as the new year is drawing close, industry observers believe.

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    ¡°When it comes to gold, buyers would rather buy when the price is on the rise and stop buying when it is on a downward track,¡± said Xu Wenjun, secretary general of the Shanghai Gold Jewellery Trade Association (SGJTA).

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    The daily turnover at Laofengxiang City God Temple store was close to 800,000 yuan (US$100,000) last weekend, setting a new record for the store, general manager Li Fuying said.

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    The surging price of gold jewellery is mainly due to the gold price hike worldwide in the past month, say industry observers.

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    Yesterday, it was reported, gold hit US$531.5 per ounce in Asia, the highest since 1980. the price of gold in the international market exceeded US$ 526 per ounce last Friday, with a weekly growth rate of more than 10 per cent over the last three weeks.

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    The price hike has been widely attributed to higher demand created by unstable international politics, high energy prices and the prospect of rising inflation.

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    On the Shanghai bourse, the price of Au9999 approached 140 yuan (US$ 17.30) per gram yesterday, up 6 per cent from just a week ago.

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    The price of gold jewellery rose along the way to about 148 yuan (US$ 18.20) per gram and local jewellery businesses decided to raise the benchmark.

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    ¡°One hundred and sixty yuan per gram is relatively low compared to other regions of China. In Guangdong, for instance, the price reached 170 yuan (US$21),¡± Xu told China Daily..

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    The gold jewellery benchmark price reflects changes in gold prices on the international markets and the Shanghai local bourse. Businesses are allowed to adjust their retail prices within 3 per cent of the benchmark price.

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